I've always been interested in font choice and packaging. I have been noticing that for the past few years gum packaging looks a lot like cigarette packaging. More recently I have been noticing gum and other products that look more like condom packaging. Condom font I like to call it. Stride gum and Hershey Bliss are good examples. It is even more apparent on the Bliss commercial when they show a square a chocolate in that packaging. Being a Hershey product, I am sure it will taste like wax, so I refuse to buy it even for it's subliminal packaging.
10 comments:
lol, I've never even noticed that, but it's true! :)
hersheys, wax? no ways! its soooooo tasty. your very right about the packaging though, lol
Haha, they really do look like condom packaging!
Hersheys is yuck, I'll stick with Lindt.
What came first the condom or the snack? hehe
...being a Hershey product it will taste like wax...
Ha Ha Ha!
I haven't noticed the font of each of those products being similar...guess I'm not looking at condoms.
haha thats really interesting, i hadn;t picked up on that but youre so right!
A cross-market opportunity? ;)
yikes, I really wish you hadn't pointed out this similarity, becuase it's totally true. gum shall never be the same.
wow, you're totally right about them looking like cigarette packaging!
By the way, there's this great packaging design blog that you might be interested. It features some really gorgeous work:
http://www.thedieline.com/
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