10 May 2008

Product Packaging Part 1



I've always been interested in font choice and packaging. I have been noticing that for the past few years gum packaging looks a lot like cigarette packaging. More recently I have been noticing gum and other products that look more like condom packaging. Condom font I like to call it. Stride gum and Hershey Bliss are good examples. It is even more apparent on the Bliss commercial when they show a square a chocolate in that packaging. Being a Hershey product, I am sure it will taste like wax, so I refuse to buy it even for it's subliminal packaging.

10 comments:

BabyLyons said...

lol, I've never even noticed that, but it's true! :)

Beat Black said...

hersheys, wax? no ways! its soooooo tasty. your very right about the packaging though, lol

Tizzalicious said...

Haha, they really do look like condom packaging!

Kerry said...

Hersheys is yuck, I'll stick with Lindt.
What came first the condom or the snack? hehe

The Nature Nut said...

...being a Hershey product it will taste like wax...

Ha Ha Ha!

Waterrose said...

I haven't noticed the font of each of those products being similar...guess I'm not looking at condoms.

nootlebot said...

haha thats really interesting, i hadn;t picked up on that but youre so right!

Mindless Pursuits said...

A cross-market opportunity? ;)

letitiah said...

yikes, I really wish you hadn't pointed out this similarity, becuase it's totally true. gum shall never be the same.

Rachel said...

wow, you're totally right about them looking like cigarette packaging!

By the way, there's this great packaging design blog that you might be interested. It features some really gorgeous work:

http://www.thedieline.com/