10 May 2008
Product Packaging Part 1
I've always been interested in font choice and packaging. I have been noticing that for the past few years gum packaging looks a lot like cigarette packaging. More recently I have been noticing gum and other products that look more like condom packaging. Condom font I like to call it. Stride gum and Hershey Bliss are good examples. It is even more apparent on the Bliss commercial when they show a square a chocolate in that packaging. Being a Hershey product, I am sure it will taste like wax, so I refuse to buy it even for it's subliminal packaging.